How to Use Voice Search to Optimize Your Website’s Accessibility

Businesses today are now incredibly prominent in the digital space, and millions of individuals use the Internet every day to transact with brands and companies. Website accessibility is crucial to ensure that individuals from all walks of life can easily utilize and benefit from digital platforms.

The importance of website accessibility

Web accessibility has become more emphasized, as it falls under the stipulations of the Americans with Disabilities Act, which was passed back in 1990. This means that your business website must be able to cater to all types of individuals, including people with disabilities. That’s where voice search comes in.  

How voice search has grown over the years

In 2017, a group of experts projected that 30% of all search activity in 2020 would be made up of voice search. Voice search grew exponentially over the years, and by 2019, it was found that 40% of all internet users in the United States used voice search. Additionally, 46% of voice search users use the technology to find local businesses on a daily basis. These numbers will only continue to grow in the years to come, especially considering how our personal devices have become a major part of our everyday lives. 

How voice search can benefit your SMB

• ADA compliance

  

Around 26% of adults in the United States have some sort of disability. Allowing your business to be found via voice search provides the disabled with equal access to information and ease of technology use. Additionally, you are able to cater to a new audience.

• Enhanced user experience 

Voice search is incredibly convenient, and it provides users with an alternative method for navigating your site. This greatly enhances the user experience of not only disabled users but also of those who do not have a disability.

• SEO boost

Search engine result pages take user experience into consideration. The more user-friendly your website is, the higher you will rank on the SERPs. By incorporating voice search into your marketing tools, you can increase your chances of being found by prospective customers, which could lead to more conversions. 

How to make your website more accessible through voice search

• List your business on major voice search platforms

  

When listing your business on major voice search platforms, make sure your basic information is complete and accurate. Doing so would help customers easily find you, and you would be able to reach more audiences.

• Implement conversation keywords onto your website

Use long-tail keywords in your web content to match how people converse. Doing so optimizes your site for voice search, and it makes it easier for users to find the content that they want from you. 

Optimize Your Website’s Accessibility Today

ADA Web Accessibility helps your website comply with ADA standards and helps you optimize for voice search. ADA Web Accessibility ensures your business is listed on all major voice search platforms (Alexa, Siri, Google Assistant, and more) to help boost your online presence. Elevate your website’s rankings today with ADA Web Accessibility.