ADA compliance refers to the Americans with Disabilities Act Standards for Accessible Design, which says that all electronic and information technology (like websites) must be accessible to people with disabilities. 

In 2010, the U.S. Department of Justice passed the law that all public places and privately-owned commercial businesses who have a website MUST comply with the technical standards regarding ADA compliance.

 This law was made so that businesses do not discriminate those with disabilities and instead provide accommodations for people with disabilities on their website.

Failure to make your website ADA-compliant could open a business to lawsuits, financial liabilities and hurt your brand reputation.

Gil v. Winn-Dixie is an example of a business who was ruled in court that their website violates the ADA because it’s inaccessible to visually-impaired individuals.

There are 61 million potential customers who have a disability in the U.S. Businesses that don’t make web accessibility a priority are missing out on a large customer base.

There has also been an exponential growth in web accessibility lawsuits. Small and medium businesses from different industries have been sued due to their website not being accessible.  

Businesses can use the Web Content Accessibility Guidelines (WCAG) for guidance on how to create an ADA compliant website, or they can have a service such as ADA Web Accessibility make their website ADA compliant.

ADA Web Accessibility offers a fully automated web accessibility solution that can make your website ADA compliant. This solution helps you to accommodate potential customers with disabilities online and protect your business against any lawsuits or fines. 

The Web Content Accessibility Guidelines include several actions such as providing descriptions to images, having font sizes large enough to be readable, and using colors with sufficient contrast. In addition to having an easy-to-navigate website, you will increase your opportunities to reach a much wider customer base.