The American Disabilities Act (ADA) had been around since 1990, but the clamor for compliance to this law intensified in recent years, with businesses being sued for poor website accessibility. A UsableNet survey said that digital accessibility lawsuits rose by 25% year-on-year, reaching 3,500 in 2020.
Making sure that your client’s website is compliant with the Americans with Disabilities Act (ADA) Standards for Accessible Design helps immensely with protecting them against potential lawsuits and fines.
Unfortunately, many brands fall into the trap of creating ineffective websites that ultimately end up hurting their business. Here, you will learn about the four main reasons your website may be hurting your brand.
The Americans for Disabilities Act Standards for Accessible Design prohibits discrimination against individuals with disabilities. It encompasses all areas of public life, such as transportation, digital information, schools, and jobs. Even online platforms like websites have to comply with this law.
Making your platform easily accessible to those with disabilities can be advantageous for your business. Here are some of the merits of having an ADA-compliant web page:
Accessible websites not only improve user experience. They also ensure thatpeople living with disabilities cannavigate the Internet in the same way that persons without disabilities can.